Marketing Manager

Department:

Business Development

Location:

Copenhagen

About the position 

 

As Moneff continues to grow and evolve, we are looking for a Marketing Manager to join the team in our Denmark office.

At Moneff, marketing is about understanding people — and building awareness about how our business and consumer products/services can satisfy their needs. We’re looking for an experienced and versatile senior marketing manager who is hungry to do this and more. Our ideal candidate is a person who thinks outside of the box, has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with leading both B2B and B2C day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a person who loves the rewarding challenge of building a brand, we want to hear from you.

 

What the role will entail:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments;
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration;
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies;
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics;
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities: 

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets;
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels;
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support;
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads;
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

Skills and Qualifications:

• Bachelor’s degree in marketing, business, or related field;
• Excellent written and verbal communication skills;
• Proven experience of developing marketing plans and campaigns;
• Strong project management, multitasking, and decision-making skills;
• Metrics-driven marketing mind with eye for creativity;
• Experience with marketing automation and CRM tools. 

Preferred Qualifications

• Master’s degree a plus;
• Proficiency with online marketing and social media strategy;
• Proven experience designing interactive applications and networking platforms;
• Willingness and ability to travel;
• Established press and media contacts.