We're helping businesses of all shapes and sizes pay and get paid faster and more securely
while making a difference to our local communities.
Want to be part of a bright, talented, diverse team working creatively to solve real world
problems?
We'd love to have you on board!
Department:
Business Development
Location:
Copenhagen
About the position
As Moneff continues to grow and evolve, we are looking for a Marketing Manager to join the team in our Denmark office.
At Moneff, marketing is about understanding people — and building awareness about how our business and consumer products/services can satisfy their needs. We’re looking for an experienced and versatile senior marketing manager who is hungry to do this and more. Our ideal candidate is a person who thinks outside of the box, has experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with leading both B2B and B2C day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a person who loves the rewarding challenge of building a brand, we want to hear from you.
What the role will entail:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments;
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration;
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies;
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics;
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities:
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets;
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels;
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support;
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads;
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly;
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Skills and Qualifications:
- Bachelor’s degree in marketing, business, or related field;
- Excellent written and verbal communication skills;
- Proven experience of developing marketing plans and campaigns;
- Strong project management, multitasking, and decision-making skills;
- Metrics-driven marketing mind with eye for creativity;
- Experience with marketing automation and CRM tools.
Preferred Qualifications
- Master’s degree a plus;
- Proficiency with online marketing and social media strategy;
- Proven experience designing interactive applications and networking platforms;
- Willingness and ability to travel;
- Established press and media contacts.