If you're ready to partner with a charitable organisation, we're ready to inspire you.
For many businesses, supporting a charity is an incredibly important step. It helps provide a meaningful way of giving back locally, nationally or globally. Encourages different and diverse types of partnerships. Establishes the priorities and causes your business cares for. It can be central to your internal culture and employees' happiness.
When all's said and done, it doesn't really matter what charity your business supports, right? Charity is charity, right? Absolutely not.
In fact, selecting the cause you align your business to is a crucial step for you and your stakeholders. Get it right and it could transform how you create an impact with your business. Get it wrong and you could risk putting much more than just your time and resources on the line.
Here's how to select the right organisation for your business to support and the benefits you might see by doing so.
There are a huge number of benefits to supporting a charitable organisation. The decision could not only affect the charity itself and your business, but your teams, stakeholders, customers and local community.
For some limited companies and businesses, another benefit might be reducing Corporation Tax. It's something which you might be eligible for, whether you're donating time, money, or even equipment. But there are conditions, and while it's a benefit not to be sniffed at, it shouldn't determine if or how you ultimately provide support.
Could bring you much closer to your community and create ripple change or more opps.
So what about when it comes to actually picking a charity for your business to support? How do you select an organisation that works for you, and that you can help in a meaningful way? There are a few ways of taking the next step, and things to help you make a decision.
Partnering with a charity doesn't need to look one way - and it doesn't need to be only one way either. It might look like allocating time to a charity's operations or marketing. It might look like donating a portion of product profits, or helping with a fundraising drive. It might even look like connecting the community for awareness.
Regardless, the benefits of partnering with a charitable organisation are multi-fold and a staple for many businesses looking to branch out their impact.